BEGIN:VCALENDAR VERSION:2.0 PRODID:Events Booking BEGIN:VEVENT UID:69e0ba0829419 SUMMARY:Simplify to Amplify DESCRIPTION:Simplify to Amplify:Eliminate Data Silos through ConsolidationM aximize ROI by Reducing Complexity April 22\, 2026 @ 2:00 p.m. EST Fea turing the new North Carolina PCC Industry Co-Chair Jon Bowman and associa te Taylor Gerkin:  \;  \;  \;  \; \;  \; \; Discover how cutting down your tools can boost your direct mail ga me in our online event! Complex doesn't mean better—and yo ur analytics platform shouldn't require a PhD to use. Most direct marketer s have more tools than actionable insights\, with fragmented \"best of bre ed\" tech stacks that create more problems than they solve. This session c hallenges the myth that sophisticated marketing requires complex systems\, and shows how unified measurement platforms outperform fragmented special ist approaches. Learn the KPI assignment frameworks top performers use to focus on metrics that matter\, discover why vendor consolidation eliminate s blind spots created by data silos\, and see real examples of how simplif ication drives measurable lift. We'll cover practical frameworks for cut ting through the noise: building analytics architectures that anyone on yo ur team can act on\, applying Occam's Razor to vendor partnerships\, and c reating measurement that drives decisions instead of just generating repor ts. Interactive polls and Q&\;A throughout. Designed for mailers seekin g better insights and service providers looking to deliver more value with less chaos. Join the following PCCs partnering together to bring you this financial savings educational event. \; For information\ , please contact: Jessica Dew: \;jessica.m.dew@usps.govJulie Utley:& nbsp\;julie.d.utley@usps.govM'Leka Flowers: \;mleka.t.flowers@usps.gov Don't miss it! Register now!  \; DTSTART:20260422T180000Z DTEND:20260422T190000Z DTSTAMP:20260325T234139Z ORGANIZER;CN=Greater Charlotte Postal Customer Council:MAILTO:information@c harlottepcc.com END:VEVENT END:VCALENDAR